How might we harness our collective knowledge to generate innovative ideas that end senior hunger?
The Challenge
In 2014, almost six million seniors over the age of 60 – nearly 9% of all seniors in the U.S. – faced food insecurity. Meanwhile, it’s estimated that in the next two decades, approximately 10,000 individuals will turn 65 each day. As the number of seniors continues to grow, Feeding America is exploring new ways to combat hunger among senior citizens. The organization was interested in partnering with food banks, social agencies, and seniors to find innovative new ways to address senior hunger.
The Approach
In January 2018, Feeding America convened a dozen partner agencies and food banks for the first ever Senior Hunger Solutions Lab in Austin, Texas. We designed and facilitated the interactive three-day summit to not only immerse attendees in the research but develop innovative working concepts that reduce senior hunger in the United States. Read the full case study.
The Details
Our work included:
- Designing an immersive three-day workshop informed by human-centered design
- Facilitating the workshop to an audience representing 12 different cross-country agencies
- Refining the ideas from the Lab into tangible concepts that could translate into an RFP
- Producing a video and case study to capture the event and concepts
The Impact
In 2018 and 2019, we’re continuing our partnership with Feeding America to support four project teams across the country as they test and implement prototypes of innovative new hunger initiatives.
PARTNERS
PROJECT TYPE
Team-Based Learning
SERVICES
Divergent idea generation
Prototype coaching, implementation
Program design and facilitation
Videography
PROJECT YEAR
2018
“The process was clear, fluid and easy to engage in. I felt heard as a voice for this vulnerable population. It was the first conference/meeting that I walked away feeling like my time was well spent.”
